Twitter has cut down the number of accounts that a user can follow from 1000 to 400 per day. The new move according to twitter, is to combat spam and bot accounts on the platform. With this change, Non-verified users can follow up to 400 accounts per day and Verified users can follow up to 1000 per day.
Announcing this via a tweet, the company wrote;
Follow, unfollow, follow, unfollow. Who does that? Spammers. So we’re changing the number of accounts you can follow each day from 1,000 to 400. Don’t worry, you’ll be just fine.
— Twitter Safety (@TwitterSafety) April 8, 2019
Twitter also as placed an overall restriction on the number of accounts a user can follow to 5000 overall. Once a user hits this limit, the user has to wait until the user has more followers before the user can follow additional accounts. However, the number is different for each account and is calculated based on the unique ratio of followers to following.
The company has been making a lot of changes on the platform. Just last year, Twitter cracked down on “bulk tweeting” that allowed accounts to tweet the same content from multiple accounts. It also added new reporting tools that allow human users to flag bots and instituted a verification process that requires users to confirm their identity with a phone number or email address when creating a new account.
With the new change, Twitter will show a message that reads “You are unable to follow more people at this time.” once a user hits a follow limit.