Facebook has unveiled a new company logo, after it’s launched 15 years. The new logo is part of re-branding to better differentiate the company from its other products and services. This was made known via a blog post shared on the company’s Newsroom website. The new logo is designed specifically only for the company. Other services and product own by Facebook, still maintain their logos.
In the blog post, the company wrote;
Facebook started as a single app. Now, 15 years later, we offer a suite of products that help people connect to their friends and family, find communities and grow businesses.
Today, we’re updating our company branding to be clearer about the products that come from Facebook. We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.
The new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app.
The re-brand will become visible across all products that the Facebook company offers, include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. The company revealed that when people talk about Facebook, they mean the app and not the company. To better combat this, the new logo was created to provide clarity between the company and the app.
Facebook said that the brand change is a way to better communicate its ownership structure to the people and businesses who use their services to connect, share, build community and grow their audiences.