China has introduced new regulations to control spread of Deepfake news and videos in country. Deepfake technology has become a problem among governments around the world and China is taking a stand on it. The new regulations is coming about a month and the half after the US state California introduced legislature that made political deepfakes illegal.
Deepfake technologies can be used to create and broadcast fake news and the government around the world see this as threat. The technology works with the implementation of AI where people in videos can be manipulated to produce fabricated messages and sounds that appear to be real. It can be used to overlay images of celebrity faces on other peoples’ bodies, fooling viewers with very convincing results.
Deepfake technology become popular in China when a smartphone face-swapping app known as Zao topped the list of free entertainment apps in the Apple App Store within two days of its debut. The app allowed users to swap their faces with film or TV characters with very convincing results.
The new China regulation published by the Cyberspace Administration of China, comes into effect from January 1, 2020. It will require providers and users of online video news and audio information services to put clear labels on any content that involves new technologies.