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Bright Echefu: TStv CEO Says Nigerians Shouldn’t Pay For Channels They Don’t Watch

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Tstv Nigeria recently unveiled its N2 per day subscription plan for its packages. According to the company, the plan is designed to make direct to home Tv service affordable to Nigerians. The plan was announced on Wednesday during a press tour of the company’s facilities in Abuja.

After the plan was revealed, Mr Bright Echefu, the company CEO who unveiled the plan, also said that TStv does not believe citizens should pay for channels they do not watch. According to him;

TStv has about 120 channels for now with some that are free. It is only the channel a subscriber wants that he/she subscribes to at the lowest rates in the market

There are channels that are free. All news channels cost just N2:00 per day just like kids channels. I can assure members of the public that TStv is here to offer value to Nigerians.

We do not believe that Nigerians should pay for channels they do not watch or pay for channels even when they are not around to watch any of the programmes.

The pay per view TV service which signal can be received in about 50 countries in Africa and available in all the states in Nigeria, also has the option for subscribers to pause their subscription when they are not making use of it.

In other news, MultiChoice has revealed that the Pay-As-You-Go subscription option introduced by TStv is impossible and that the company has no plan of implementing it on its DStv and GOtv packages. According to the firm, the process is expensive and that the billing model has no empirical practice anywhere.

Speaking Mr Martin Mabutho, MultiChoice CCO explained that it is not a question of wanting to implement it, but also its workability. The subscription model is contractually cumbersome and can’t work anywhere in the world.

TStv Nigeria has about 120 TV channels on its bouquet and these can be accessible with either N1 or N2 daily subscription. Currently, some of these channels are free to Air so you can try to enjoy them, while they last.

 

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